Apple Thoughts - News & Reviews on all things Apple

"Android devices have surpassed iOS devices for the first time in ad impressions on at least one mobile ad network. In its December 2010 Mobile Mix Report, Millennial Media reported Thursday that Android accounted for 46% of impressions served by the network during December of 2010, compared to 32% for iOS devices, marking the first time Apple's platform has played second fiddle to Android on the network."

Even though the platform may be playing second fiddle, as a manufacturer Apple is still number one at 20.06% of the devices that received ads. How does the top three look? Well besides Apple at number one, Samsung had 17.23%, HTC had 15.3% and bring up 4th place was RIM with 12.13%. They also break it down into individual devices and Apple was still number one followed by Blackberry Curve, the iPod Touch and then HTC Nexus One. The iPad came in at 8th place on that list. It will be very interesting to see how this all plays out once the iPhone hits the Verizon market.

"The pie chart at right below is somewhat premature, given that it is IDC's best guess -- via Bloomberg Businessweek -- of what the $500 million mobile advertising market will look three months from now."

Starting at 0% at the beginning of this year, and IDC predicts Apple will have 21% of the market for the mobile advertising market, so I'd say you could call it a success. That is if the prediction holds true.